Thanks to Twitter post by @myprpro for this idea. ROI might better be used as acronym for Return on Ignorance. Disappointment with this metric usually leads to investment in resources behind CI. What don't you know?
Topics related to the practice and value of competitive intelligence when properly applied. Simple. Stories. I want to enable you not just sell my services.
I'm a bilingual African born Canadian engineer who never did any engineering. I now live in the US near Cincinnati where I recently retired from a 3O year career at Procter & Gamble in packaged goods and pharmaceuticals. I am now self employed mostly focused on translating my competitive intelligence, business analysis and strategic planning background from many different settings into opportunities to help local small-large organizations be more successful. Ask me about NTEL4u. See my profile on Linkedin.
Stan R Dyck
513.235.0262 cell
513.785-0680 fax
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