Biz analytics or CI - let the quants do the quants

My terabytes are better than your terabytes...on and on it goes.Technology in processing complex data, non-formated data, powerful visualization, etc. is all wonderful and helpful. Where CI fills the gap is in getting the data or data equivalent before it is written down anywhere. Anything written down is inherently obsolete with a lot of variability in the timeline between awareness, authorship and publication. Much more qualitative. Let the quants do the quants. Use the quants stuff but do the rest too and usually first.