Thursday, January 14, 2010

Recent research on BI and social media, 2010 trends for BI professionals

From new info on how bus intel professionals see recent trends in their space including importance of SM. 63% undecided about value of SM sites. Many feel pressure for showing more rapid results to justify their pay checks. As needed data bus model expected to continue to grow. 49% say BI is becoming more appreciated.
Original research done globally (n>125) by Kognito and Baseline Consulting.

Be interesting to cross-tab output with degree of expertise by BI professionals in SM and related and emerging tools like Twendly for locating SMEs.

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