From MarketingCharts.com new info on how bus intel professionals see recent trends in their space including importance of SM. 63% undecided about value of SM sites. Many feel pressure for showing more rapid results to justify their pay checks. As needed data bus model expected to continue to grow. 49% say BI is becoming more appreciated.
Original research done globally (n>125) by Kognito and Baseline Consulting. http://tinyurl.com/ygmnpal
Be interesting to cross-tab output with degree of expertise by BI professionals in SM and related and emerging tools like Twendly for locating SMEs. http://tinyurl.com/yjfc7t3