Thursday, October 1, 2009

CI - metaphors (Black Egret)

Black Egret. CI technique. Provocative metaphor:

Black egrets arrange their feathers into a canopy to attract fish as the core way of finding food. How many fish are you attracting in your research? Is your shade appealing? Peer intently under your umbrella. Of course, you have to peruse the waters' edges that have real fish.

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